YOU GOTTA BE REAL CAREFUL HERE.
YOU KNOW HOW ANYTIME YOU GO TO BUY SOMETHING
IT'S USUALLY SO MANY $ AND 99 CENTS?
WELL, THAT'S A LOSS LEADER.
YOU SEE, MANUFACTURES MAKE IT THEIR BUSINESS
TO KNOW YOUR BUSINESS.
THAT IS TO KNOW WHAT SELLS AND HOW WELL.
IT'S THEIR WHOLE BUSINESS PLAN PRACTICALLY.
MANY PEOPLE SEE THAT 99 CENTS TACKED ON TO THE END OF A PRICE
AND SOMETHING IN THEIR MIND AUTOMATICALLY DISMISSES IT
LEADING THEM TO THINK OF THE PRICE AS LESS RATHER THAN MORE.
IT'S ONE OF THE OLDEST TRICKS IN THE BOOK
SO DON'T FALL FOR IT!
